Marketing and MultiMedia, Brand Building

Brand strategy, techniques and rollout; from 495 Euro pp, 2 days all-in.

Delegates will build a strong tourism brand of the Western Cape Province of South Africa (our so-called Virtual Master Brand). Based on a realistic up-to-date marketing survey they will create this tourism brand in primary and secondary destination areas, as well as domestic as world-wide. See also our article: Build a Brand. This unique, high-tech, two-days intensive course will be hold in Saldanha, situated at the West Coast of South Africa.
The price includes up-market accommodation at Blouwaterbaai Resort (www.blouwaterbaai.com), all meals (full English breakfast, lunches, snacks, drinks, wine, fish & meat barbecues), conference room with all facilities, workshops and lectures, relaxed sundowners at the 50 ft racer SY CrossRoads etc. Presentation marketing consultant/mass communication, author of ten books and hundreds of articles Peter Stuivenberg.
Detailed program, info and reservations: info@global-unlimited.com.

Synopsis: A strong master brand is always connected to the customers perfection and taste (brand awareness), perceived quality (brand association and profitability) and brand loyalty (strengthen size and intensity). During the workshops we define:

The current and proposed business arenas and the segmentation strategy.
Brand architecture: branded house strategy and/or a house of brands.
The icon brand with tagline as a primary driver; the role of (shadow) endorser and sub brand.
The customer relationship model: driving idea, brand essence, core and extended dimensions.
The look and feel of a pro-active brand building organization.
Cross-selling platforms and stretching the brand.
Below the line advertising like web sites and events; create an emotional consumer-brand.
Above the line advertising like classic print/radio/tv advertising; costs and effectiveness.
Efficient and effective brand building programs, tracking results, cost analyses and timeline.