Electronic marketing, advertising, digital imaging, software; from 495 Euro pp, 2 days all-in.
The digital world is changing rapidly. Electronic marketing is the key word for future business. We present and demonstrate during the two days intensive course in Saldanha at the West Coast of South Africa:
- Techniques, efficiency and costs of web site building including database-techniques, flash, SEO marketing etc, html emailing, power point presentations, interactive CD-ROMS and DVD's etc.
- Efficiency and cost-effectiveness of classic above-the-line advertising like print/radio/tv, hardcopy presentations (leaflets, brochures) versus below-the-line advertising (web sites, events).
- Key aspects of digital photography/video and digital imaging/editing to understand the complexity and the cost price of nowadays-digital tools used in web site building, interactive DVD's and CD-ROMs etc.
- MacroMedia, MacIntosh and Adobe software for Mac and Windows.
The course includes up-market accommodation (see www.blouwaterbaai.com), all meals (full English breakfast, lunches, snacks, drinks, wine, fish & meat barbecues), conference room and facilities, workshops and lectures and relaxed sundowners at the 50 ft BOC racer SY CrossRoads. Presentation Peter Stuivenberg (see Brand Building) and art director, professional photographer, artist (painter) and author with more than 135 articles in international photo, computer and digital imaging magazines Maaike Kallenborn. Detailed program, info and reservations: info@global-unlimited.com.
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